Posted in Art, girls, photos by okkame on September 12, 2010





WOW. GREAT. Brief audio comments can be heard, and lots of boys  seen on here, too. You’d better buy the book.


Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 14 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.


2 Responses

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  1. Ungood said, on September 20, 2010 at 3:27 pm

    I would really dress like the 5th girl before I came here..

    • okkame said, on September 20, 2010 at 3:44 pm

      it’s a relief you didn’t say you looked like the 5th girl instead.

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